1. Introduction
These Terms & Conditions (the "Terms") govern your access to and use of the website https://bookmoreclients.io (the "Website") and any related products, software, integrations, communications, or services (collectively, the "Services") provided by [INSERT REGISTERED COMPANY NAME], trading as Clevewood ("Clevewood," "we," "us," or "our"), a company [registered in / organised under the laws of] [INSERT JURISDICTION] with company number [INSERT COMPANY NUMBER]. The primary point of contact for all matters relating to these Terms is [email protected].
By accessing the Website, submitting a form, booking a call, signing a proposal or order form, paying an invoice, or otherwise using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Website or the Services.
2. Definitions
"Client" means the legal entity or individual entering into an engagement with Clevewood to receive paid Services.
"Client Data" means all data, content, lead databases, contact lists, brand assets, scripts, credentials, and other information that Client (or any End-Customer on Client's behalf) provides, uploads, or makes available to Clevewood in connection with the Services.
"End-Customer" means a third-party individual contacted by, or who communicates with, the AI Systems on Client's behalf (e.g. a person in Client's lead database).
"Order Form" or "Proposal" means any written or electronic order, statement of work, proposal, or invoice signed or accepted by Client describing specific Services, fees, and terms.
"AI Systems" means the artificial-intelligence-powered automation tools and bots provided as part of the Services (including the Database Reactivation Bot, Speed to Lead AI Bot, Out of Hours AI Bot, Google Reviews AI Bot, and Abandoned Cart Recovery Bot).
"User" means anyone who accesses or uses the Website, whether or not a paying Client.
3. Eligibility and Account Setup
To use the Services you must:
be at least 18 years old and capable of forming a binding contract;
if acting on behalf of an entity, have authority to bind that entity;
provide accurate, current, and complete information;
comply with all applicable laws and regulations.
Clevewood reserves the right to refuse Service, terminate accounts, or remove or edit content in its sole discretion.
4. The Services
4.1 What We Provide
Clevewood designs, configures, and operates AI-driven messaging automations for businesses. Specific deliverables, scope, KPIs, fees, and timelines are set out in the relevant Order Form.
4.2 What We Do Not Provide
Unless expressly stated in an Order Form, Clevewood does not provide:
legal, tax, financial, medical, regulatory, or compliance advice;
guarantees of specific revenue, lead volume, conversion rate, ROI, or business outcome;
ownership of any third-party platform, telecommunications network, or AI model used to deliver the Services;
regulated services that require professional licensing.
4.3 Beta and New Features
Some features may be marked as "beta," "preview," or "experimental." These are provided "as is," may be modified or discontinued at any time, and are excluded from any service-level commitments.
5. Client Responsibilities and Acceptable Use
5.1 Lawful Lead Lists — Critical
Client represents, warrants, and covenants that every contact in any database, lead list, or audience uploaded to or processed by the Services:
was collected by Client (or its authorised agents) in compliance with all applicable laws, including the U.S. Telephone Consumer Protection Act (TCPA), CAN-SPAM, the UK GDPR, the UK Privacy and Electronic Communications Regulations (PECR), the EU GDPR and ePrivacy Directive, the Canadian Anti-Spam Legislation (CASL), and any other applicable telecommunications, marketing, consumer-protection, or data-protection law;
has provided prior express written consent (or such other lawful basis as applicable law requires) to be contacted via SMS, voice, email, or any other channel Client instructs Clevewood to use;
has not opted out of, unsubscribed from, requested removal from, or otherwise withdrawn consent for the type of communications Client intends to send;
is not on any "do not call," "do not message," or analogous suppression list applicable to Client's industry and jurisdiction.
Clevewood acts on Client's instructions. Clevewood does not verify, and is under no duty to verify, the lawfulness of Client's lists. Client bears full responsibility and liability for all consequences of unlawful, non-consensual, or non-compliant outreach conducted using the Services. Client's obligations in this Section 5.1 are a material part of these Terms.
5.2 Prohibited Uses
Client must not use the Services to:
send messages that are unlawful, deceptive, defamatory, obscene, harassing, threatening, or that infringe any intellectual-property or privacy right;
promote products or services that are illegal in the recipient's jurisdiction (including any restricted categories such as firearms, controlled substances, gambling, adult content, payday lending, multi-level-marketing schemes, or cryptocurrencies, where prohibited by carrier or platform policy);
impersonate any person or entity, or misrepresent the sender or origin of any message;
circumvent opt-outs, abuse retry logic, or send messages after a recipient has replied STOP, UNSUBSCRIBE, QUIT, CANCEL, END, or any equivalent term;
transmit malware, conduct phishing, or otherwise compromise the security of any system;
scrape, reverse-engineer, decompile, copy, or attempt to discover the source code or underlying logic of the Services;
resell, sublicense, or white-label the Services without our prior written agreement;
exceed the volume, message-rate, or sender-identity limits applicable to Client's account or to the carriers used.
Clevewood may suspend or terminate the Services immediately, without refund, for any breach of this Section.
5.3 Client-Provided Content
Client is solely responsible for all Client Data, including its accuracy, legality, and the rights necessary to use it. Client grants Clevewood a non-exclusive, worldwide, royalty-free licence to host, process, transmit, display, and otherwise use the Client Data solely to provide the Services.
6. AI-Generated Content
6.1 Nature of AI Output
The AI Systems generate messages, replies, and content using large language models and rule-based logic. AI output:
may contain inaccuracies, errors, hallucinations, or unintended tone;
may not reflect Client's preferred brand voice in every instance;
is not legal, medical, financial, professional, or regulated advice;
should be reviewed by Client where consequences of error are material.
6.2 Client Oversight
Client is responsible for:
approving scripts, offers, and prompts before the AI Systems go live;
monitoring AI output during the engagement and notifying Clevewood promptly of any problematic message;
ensuring AI output complies with Client's regulatory obligations (e.g. financial-promotion rules, healthcare advertising rules);
determining whether any specific message should be sent.
6.3 No Guarantee of Output
Clevewood disclaims all warranties as to the accuracy, completeness, suitability, or appropriateness of any AI-generated content.
7. Earnings, Results, and Testimonial Disclaimer
The Website and our marketing materials contain figures, case studies, testimonials, and projections (e.g. "£40K–£100K recovered per campaign," "536% increase in lead conversions," "results in 7 days," revenue-calculator outputs). These reflect specific past results achieved by specific clients in specific circumstances and are not representations, warranties, or guarantees that Client will achieve any particular result.
Outcomes depend on many factors outside Clevewood's control, including the size and quality of Client's lead database, Client's offer, market conditions, industry, sales process, response speed, and Client's own efforts. Clevewood makes no guarantee of revenue, leads, appointments, or return on investment. Client should not rely on any such figure as a basis for purchase. Testimonials are real but unedited or lightly edited; results vary.
The revenue-calculator on the Website is for illustrative purposes only. The outputs are not financial projections and should not be relied upon for business or investment decisions.
8. Fees and Payment
8.1 Fees
Fees are set out in the applicable Order Form. Unless stated otherwise:
fees are quoted exclusive of VAT, sales tax, or other taxes, which Client will pay in addition;
fees are payable in [INSERT CURRENCY, e.g. Pounds Sterling];
fees are non-refundable except as expressly stated in §8.4 or as required by law.
8.2 Payment Terms
One-off or upfront fees are due in advance of work commencing.
Recurring fees (where applicable) are billed monthly in advance and auto-renew until cancelled in accordance with §11.
Performance-based or revenue-share fees are calculated as set out in the Order Form and payable within [INSERT NUMBER] days of invoice.
8.3 Late Payment
If any undisputed invoice is more than 7 days overdue, Clevewood may:
suspend the Services until the invoice is paid;
charge interest on the overdue amount at [4% / 8% above the Bank of England base rate, OR the maximum rate permitted by law — CONFIRM], compounding monthly;
recover reasonable costs of collection (including legal fees).
8.4 Refunds
Unless explicitly required by law (e.g. UK Consumer Contracts Regulations for consumer purchases) or stated in writing in the Order Form, all fees are non-refundable. The "no contracts" language on the Website refers to Clevewood's flexibility on minimum terms — it does not constitute a refund guarantee.
[INSERT YOUR SPECIFIC REFUND / SATISFACTION GUARANTEE LANGUAGE HERE, IF ANY. EXAMPLE: "If we fail to deliver the deliverables described in your Order Form within 30 days of activation, you may request a refund of fees paid for those undelivered deliverables."]
8.5 Chargebacks
Filing a chargeback without first contacting us in writing to attempt resolution is a material breach of these Terms. Clevewood may suspend Services and pursue recovery of disputed amounts plus chargeback fees.
9. Intellectual Property
9.1 Clevewood IP
Clevewood owns, and retains, all right, title, and interest in and to:
the Services, the AI Systems, the underlying workflows, prompts, templates, code, designs, and documentation;
the Website and all content on it (other than Client Data and third-party content);
all improvements, modifications, and derivative works of the foregoing;
all trade marks, logos, trade names, and brand elements of Clevewood.
Nothing in these Terms transfers ownership of any Clevewood intellectual property to Client.
9.2 Licence to Client
Subject to payment of all fees and compliance with these Terms, Clevewood grants Client a non-exclusive, non-transferable, non-sublicensable, revocable licence during the term of the engagement to use the Services solely for Client's internal business purposes.
9.3 Client Data
As between the parties, Client owns Client Data. Client grants Clevewood the licence in §5.3.
9.4 Feedback
If Client provides Clevewood with suggestions, ideas, or feedback about the Services, Clevewood may use that feedback for any purpose, royalty-free and without obligation, provided we do not disclose Client's confidential information.
9.5 Case Studies
With Client's consent (which Client may withhold), Clevewood may reference Client's name, logo, and high-level results in case studies and marketing materials. Client may revoke consent on 30 days' written notice for future use.
10. Confidentiality
Each party agrees to:
keep the other party's Confidential Information confidential and use it only to perform under these Terms;
protect it using no less than reasonable care and the same care it uses for its own confidential information;
limit access to those of its personnel, advisors, and contractors who need to know and are bound by confidentiality obligations no less protective.
"Confidential Information" means any non-public information disclosed by one party to the other that is identified as confidential or that a reasonable person would understand to be confidential. It does not include information that is or becomes public through no fault of the recipient, was lawfully known before disclosure, was lawfully received from a third party, or was independently developed without use of the disclosing party's Confidential Information.
This Section survives termination of the engagement.
11. Term, Suspension, and Termination
11.1 Term
The engagement starts on the date stated in the Order Form (or the date Client first pays an invoice) and continues until completed or terminated under this Section.
11.2 Termination for Convenience
Either party may terminate a month-to-month engagement on 30 days' written notice, effective at the end of the then-current billing period. Fixed-term Order Forms terminate as stated in the Order Form.
11.3 Termination for Cause
Either party may terminate immediately on written notice if the other party:
materially breaches these Terms and fails to cure the breach within 14 days of written notice;
becomes insolvent, files for bankruptcy, ceases to trade, or has a receiver, administrator, or liquidator appointed.
Clevewood may also terminate immediately, without cure, if Client breaches §5 (Acceptable Use) or §5.1 (Lawful Lead Lists).
11.4 Effect of Termination
On termination:
Client's right to use the Services ceases immediately;
Client must pay all fees accrued up to the termination date;
Clevewood will, within 30 days, delete or return Client Data on Client's written request (subject to legal retention requirements);
Sections that by their nature survive termination (including §§ 5.1, 6, 7, 8, 9, 10, 12, 13, 14, 15, 17, 18) survive.
12. Disclaimers of Warranty
EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICES AND THE WEBSITE ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, CLEVEWOOD DISCLAIMS ALL WARRANTIES INCLUDING:
merchantability, satisfactory quality, fitness for a particular purpose, and non-infringement;
that the Services will be uninterrupted, error-free, secure, or free of viruses or other harmful components;
that the AI Systems will produce accurate, appropriate, or successful output;
that any specific business, revenue, or marketing outcome will be achieved;
that messages will be delivered by carriers, accepted by recipients, or compliant with carrier-specific filtering rules.
Clevewood is not liable for failures or delays caused by third-party platforms (including LeadConnector/HighLevel, Twilio, OpenAI, Anthropic, Google, Meta, or any carrier or mobile network operator).
13. Limitation of Liability
13.1 Excluded Losses
TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL CLEVEWOOD BE LIABLE FOR:
loss of profits, revenue, business opportunity, anticipated savings, or goodwill;
loss, corruption, or compromise of data;
loss of leads, customers, or contracts;
regulatory fines or penalties imposed on Client (including TCPA, PECR, GDPR, and FTC-style penalties) arising from Client's instructions, content, or lead lists;
any indirect, incidental, special, consequential, punitive, or exemplary damages,
regardless of the cause of action and whether or not Clevewood was advised of the possibility of such damages.
13.2 Cap on Direct Damages
CLEVEWOOD'S AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE, OR OTHERWISE, IS LIMITED TO THE TOTAL FEES PAID BY CLIENT TO CLEVEWOOD UNDER THE APPLICABLE ORDER FORM IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
13.3 Carve-Outs
Nothing in these Terms limits or excludes any liability that cannot be limited or excluded by law, including liability for:
death or personal injury caused by negligence;
fraud or fraudulent misrepresentation;
in the UK, any matter under sections 12, 13, 14, or 15 of the Sale of Goods Act 1979 or section 2(3) of the Supply of Goods and Services Act 1982 to the extent they cannot be excluded.
13.4 Allocation of Risk
The parties agree that the limitations in this Section reflect a reasonable allocation of risk, are an essential basis of the bargain, and would not be reduced even if any limited remedy fails of its essential purpose.
14. Indemnification
14.1 By Client
Client will defend, indemnify, and hold harmless Clevewood, its affiliates, and their respective officers, directors, employees, and agents from and against any claim, demand, action, proceeding, loss, damage, liability, fine, penalty, settlement, cost, or expense (including reasonable legal fees) arising out of or relating to:
Client Data, lead lists, scripts, offers, or content;
Client's breach of §5 (Acceptable Use), §5.1 (Lawful Lead Lists), or any representation or warranty in these Terms;
Client's violation of any applicable law (including TCPA, PECR, UK/EU GDPR, CAN-SPAM, CASL, advertising-standards rules, or consumer-protection laws);
any allegation by an End-Customer or regulator that messages sent through the Services were unsolicited, non-consensual, deceptive, or otherwise unlawful;
Client's negligent or wilful acts or omissions.
This is the indemnity most likely to be triggered in this industry. Clevewood may, at its option, assume sole control of the defence and settlement of any indemnified claim.
14.2 By Clevewood
Clevewood will defend Client against any third-party claim that Client's authorised use of the Services (other than Client Data) infringes that third party's UK or EU patent, copyright, or registered trade mark, and will pay damages finally awarded by a court of competent jurisdiction or agreed in settlement, provided Client (a) promptly notifies Clevewood in writing, (b) gives Clevewood sole control of the defence and settlement, and (c) reasonably cooperates. This is Client's sole and exclusive remedy for IP infringement claims.
15. Data Protection
To the extent Clevewood processes personal data on Client's behalf in providing the Services, the parties agree that:
Client is the data controller (or "business" under U.S. state law) and Clevewood is the data processor (or "service provider"/"contractor");
Clevewood will process such personal data only on Client's documented instructions (including the instructions set out in the Order Form and these Terms);
The Data Processing Addendum at [INSERT URL or "appended to your Order Form"] forms part of these Terms and governs such processing.
Our handling of personal data of Website visitors, prospects, and other non-Client individuals is governed by our Privacy Policy at https://bookmoreclients.io/privacy-policy, which is incorporated by reference.
16. Third-Party Services
The Services rely on third-party platforms, carriers, AI providers, and APIs (e.g. LeadConnector/HighLevel, Twilio, OpenAI, Anthropic, Google, Meta). Use of those services may be subject to the third party's own terms. Clevewood does not control and is not liable for the acts, omissions, downtime, policy changes, or pricing of any third party. If a third-party service becomes unavailable or imposes new restrictions, Clevewood may modify the Services accordingly without liability.
17. Force Majeure
Neither party is liable for any failure or delay in performance caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, government action, pandemic, fire, flood, power outage, internet or telecommunications failure, third-party platform outage, AI-provider downtime, or carrier blocking. The affected party will notify the other promptly and use reasonable efforts to resume performance.
18. Governing Law and Dispute Resolution
18.1 Governing Law
These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) are governed by and construed in accordance with the laws of [INSERT JURISDICTION, e.g. England and Wales], without regard to conflict-of-law principles.
18.2 Jurisdiction
The parties irrevocably agree that the courts of [INSERT JURISDICTION, e.g. England and Wales] have exclusive jurisdiction to settle any dispute or claim, except that Clevewood may bring proceedings to enforce its intellectual-property rights or recover unpaid fees in any court of competent jurisdiction.
18.3 Informal Resolution
Before commencing legal action (other than for injunctive relief), each party agrees to give the other party at least 30 days' written notice of the dispute and to negotiate in good faith.
18.4 No Class Actions
[INCLUDE IF USING U.S. CONSUMERS: To the extent permitted by law, any dispute will be resolved on an individual basis. Class, collective, and representative actions are waived. Consult counsel — class-action waivers are unenforceable in some jurisdictions.]
19. Notices
Notices must be in writing and sent by email to:
To Clevewood: [email protected]
To Client: the email address last provided to Clevewood.
Notices sent by email are deemed received on the next business day following transmission, provided no bounce-back or delivery-failure message is received by the sender.
20. General
20.1 Entire Agreement
These Terms, together with any Order Form, the Privacy Policy, and the Data Processing Addendum, constitute the entire agreement between the parties and supersede any prior agreements or understandings on the same subject.
20.2 Order of Precedence
If there is a conflict between these Terms and an Order Form, the Order Form prevails for the specific Services described in it.
20.3 Assignment
Client may not assign or transfer these Terms without Clevewood's prior written consent. Clevewood may assign these Terms to an affiliate or in connection with a merger, sale, or reorganisation.
20.4 No Waiver
No failure or delay by either party in exercising any right under these Terms is a waiver of that right.
20.5 Severability
If any provision of these Terms is held unenforceable, the remaining provisions remain in full force.
20.6 No Third-Party Rights
A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 (or equivalent in other jurisdictions) to enforce any term.
20.7 Relationship
The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, fiduciary, or employment relationship.
20.8 Changes
Clevewood may amend these Terms from time to time. We will post the revised Terms on the Website with a new "Last Updated" date. Material changes will be notified to active Clients by email at least 30 days before they take effect. Continued use of the Services after the effective date constitutes acceptance.
21. Contact
Questions about these Terms:
Email: [email protected]